Setup time
2 hours
If your details, services, photos, and website links are ready.
A practical guide for setting up your Google Maps presence correctly, keeping ownership safe, and turning your profile into a reliable source of calls, bookings, and local enquiries.
Setup time
2 hours
If your details, services, photos, and website links are ready.
Setup steps
13
From claiming the profile to connecting it with your website.
Monthly upkeep
1 hour
Reviews, photos, hours, updates, and profile edits.
Best access
Owner + manager
You keep Primary Owner access. Webility can manage the work.
Search your exact business name and city first. Claim the existing profile if it is yours, or create a new one only when no real listing exists. Avoid duplicates because they can split reviews and confuse customers.
Use a storefront profile if customers visit you, a service-area profile if you travel to customers, or a hybrid profile if both are true. Hide your address when customers cannot visit it.
Google chooses the verification method. It may be video, live call, phone, SMS, email, postcard, or Search Console. Avoid major edits while verification is pending.
The business should keep Primary Owner access. Add Webility as an Owner or Manager when we create, optimise, or maintain the profile for you.
Use the name customers see on your website, signage, invoices, and branding. Do not add keywords, city names, phone numbers, or slogans to the business name field.
Choose the most specific primary category that describes your business. Add secondary categories only when they describe real core services.
Make your address or service areas accurate, use a phone number controlled by the business, link to the best landing page, and add special holiday hours.
List the services or products customers actually search for. Use clear descriptions and add appointment, reservation, or contact links when they help conversion.
Explain what you do, who you help, where you operate, and why customers should choose you. Keep it natural and avoid keyword stuffing.
Add a logo, cover image, team photos, exterior or interior photos where relevant, and proof of your work. Real photos are stronger than generic stock images.
Use posts for seasonal availability, new services, case studies, opening hour changes, offers, or helpful local tips. Keep them short and specific.
Ask satisfied customers for reviews, respond professionally, and answer common public questions before they block enquiries.
Your website should reinforce the profile with clear services, contact details, local pages where needed, testimonials, and strong mobile performance.
Ongoing routine
Your profile is a live storefront. A short monthly review is enough for most small businesses if the setup is clean.
Avoid these mistakes
We can build the profile, optimise it for local SEO, keep your access structure clean, and connect it to your website and conversion tracking.
No obligation
Free project consultation