A method of analyzing the conversion process by tracking users through a series of steps to identify where drop-offs occur.
What is Funnel analysis?
Funnel analysis evaluates how users move through a sequence of steps toward a goal, such as onboarding or checkout. It helps identify where users drop off and why certain stages underperform. By examining each step’s conversion rate, teams can pinpoint usability issues, test improvements, and refine messaging. Funnel analysis is crucial for optimizing product experience, increasing conversion rates, and improving retention.