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Data analytics

The process of collecting, analyzing, and interpreting data to uncover patterns, trends, and insights that guide business decisions.

Glossary

What is Data analytics?

What is Data analytics?

Data analytics involves collecting, cleaning, processing, and interpreting data to identify trends, patterns, and actionable insights. It helps businesses understand how users behave, which products perform best, and where opportunities for growth exist. Data analytics can include descriptive, diagnostic, predictive, and prescriptive techniques. Organizations use analytics to improve decision-making, forecast outcomes, optimize experiences, and strengthen performance across marketing, product, finance, and operations.