Building and growing a company using personal savings or internal revenue rather than external funding.
What is Bootstrapping?
Bootstrapping refers to growing a business using personal savings, revenue, or reinvested profits instead of relying on outside investment. Entrepreneurs who bootstrap maintain full ownership and control, but often need to operate lean, make strategic trade-offs, and scale gradually. This approach encourages efficient spending, resourcefulness, and creative problem-solving. Many successful companies began by bootstrapping before later seeking funding or continuing independently.