Webility — Agency Capabilities Deck
Document ID: WBL-PROP-CAP-v1.0 Version: 1.0 Last Updated: [DATE] Prepared for: [CLIENT NAME / GENERAL DISTRIBUTION]
This document is a narrative capabilities reference for use in sales conversations, RFP responses, and prospect meetings. It is not a proposal or contract. Specific pricing, timelines, and terms are defined in the applicable proposal and contractual documents.
Who We Are
Webility is a full-service digital agency helping businesses build, grow, and automate their digital presence. We specialize in web design, brand identity, AI-powered automation, and ongoing digital maintenance — for companies that expect more than a vendor: they want a strategic partner.
We work with a limited client roster at a time. That is a deliberate choice. Our clients get our full attention — not a 12-minute weekly check-in and a junior account rep.
Headquarters: [City, Country] Founded: [Year] Team size: [X] full-time + [X] specialist network Languages served: English, French + [others] Regions served: Canada, United States, European Union, United Kingdom + [others]
What We Do
1. Web Design & Development
We design and build digital experiences that convert — not just look good. Every project starts with strategy and ends with a site your team can manage.
What we deliver:
- Discovery and strategy (audience, user journey, competitive positioning)
- UX wireframing and information architecture
- Custom visual design and responsive UI
- Front-end development (Next.js, React, WordPress, Shopify, Webflow)
- CMS integration and content training
- Performance optimization (Core Web Vitals, Lighthouse targets)
- Analytics setup and conversion tracking
- Accessibility compliance (WCAG 2.1 AA)
- Post-launch maintenance and care plans
Platforms we work with: Next.js / React, WordPress (custom builds + page builders), Shopify, Webflow, Sanity, Contentful, WooCommerce
We do not use: Page-builder templates re-sold as "custom design." Every site we build is designed from scratch for your brand and audience.
2. Brand Identity
Brand is the foundation everything else is built on. We create visual identities that are strategic, consistent, and built to work across every touchpoint — digital, print, and beyond.
What we deliver:
- Brand strategy and positioning workshop
- Logo design (primary + variants) with full rationale
- Color system with accessibility contrast mapping
- Typography hierarchy
- Iconography and illustration direction
- Brand usage guidelines (print + digital)
- Business card, letterhead, and core collateral
- Social media brand kit
- Presentation templates (Google Slides, PowerPoint, Keynote)
Our brand process has three gates: Strategy → Identity → System. No visual work begins until the strategy is approved in writing. This prevents the most expensive problem in branding: designing without direction.
3. AI Business Automation
Most companies have processes that run on spreadsheets, manual copy-paste, and Slack messages. We build systems that automate them — connecting your tools, eliminating repetitive tasks, and surfacing the right information at the right time.
What we deliver:
- Process audit and automation opportunity mapping
- Workflow automation (n8n, Make, Zapier — platform-agnostic)
- AI agent development (Claude / GPT-4 / Gemini + custom orchestration)
- CRM automation (HubSpot, Salesforce, Pipedrive)
- Lead qualification and routing automation
- Document generation and processing (contracts, invoices, reports)
- Internal knowledge base and AI assistant builds
- Data extraction and enrichment pipelines
- Custom API integrations
- Ongoing monitoring and optimization retainers
Our AI automation approach: We design for Human-in-the-Loop. AI handles volume and pattern recognition; humans handle judgment and exceptions. Every system we build includes override mechanisms, error handling, and audit trails. We don't build black boxes.
4. Website Maintenance
Your website is infrastructure, not a one-time project. We offer structured maintenance plans that keep it fast, secure, updated, and supported — so your team can focus on the business, not the website.
What our maintenance plans cover:
- CMS core and plugin/theme updates (WordPress, Shopify, etc.)
- Security monitoring and malware scanning
- Daily automated backups with offsite storage
- Performance monitoring and optimization
- Content updates (hours included by plan)
- Technical support and bug fixes (P1–P4 SLA tiers)
- Uptime monitoring with alert escalation
- Monthly reporting
Plans available: Starter | Professional | Business | Enterprise (See current pricing sheet WBL-FIN-PS-v1.0)
5. Managed Hosting
We offer fully managed hosting for clients who want a single point of accountability — no separate hosting relationship to manage.
Infrastructure:
- SSD cloud hosting (Canadian, US, EU, and UK regions available)
- Daily automated backups (30–365 day retention by plan)
- Free SSL (TLS 1.2+ enforced)
- CDN (Business and Enterprise plans)
- DDoS protection (tiered by plan)
- Server OS and security patching
- 99.5%–99.99% uptime SLA (by plan)
Data residency: Hosting region is client-selected at onboarding. Webility confirms the region matches the client's applicable privacy law obligations (GDPR, PIPEDA, etc.).
How We Work
The Phase-Gate Methodology
Every project at Webility follows a structured phase-gate model:
Discovery → Design → Build → QA → Launch → Post-Launch
│ │ │ │ │
Written Written Milestone UAT Final
approval approval reviews sign-off payment
Why phase gates? They protect you: no budget or timeline surprises accumulate in the dark. They protect us: work doesn't compound on an unapproved direction. They create a single written record of every decision.
Our Feedback Protocol
We ask for consolidated written feedback within 5 business days of each submission. That means one document, one submitter, all stakeholders' input reconciled. The most expensive thing in creative services is fragmented, contradictory feedback delivered in pieces.
Our Communication Standard
- Weekly written status update (no meeting required unless you want one)
- Written meeting notes within 24 hours of every call
- Deliverables submitted with a review note explaining decisions, flagging questions, and noting next steps
- We tell you about problems early. Not after they become crises.
Change Orders
Any work beyond the agreed scope is presented as a written Change Order before we do it. We never start out-of-scope work based on a verbal conversation, an email, or "let's just quickly..." requests.
Our Clients
We work with:
- SMB (10–200 employees): Companies ready to invest in a serious digital presence and stop rebuilding their website every two years
- Mid-market and enterprise (200–5,000 employees): Organizations with complexity — multi-market, multilingual, regulatory requirements, multiple stakeholders, integration requirements
- Industries: Professional services, technology, healthcare, e-commerce, real estate, finance, education, non-profit
Geographic reach: Canada (English and French-market), United States, European Union, United Kingdom, and additional markets via partner network.
Selected Results
(Detailed case studies available on request and subject to client NDA)
| Client Type | Scope | Outcome |
|---|---|---|
| [Professional services firm — anonymized] | Brand + website redesign | +[X]% qualified leads in [X] months post-launch |
| [E-commerce retailer — anonymized] | Shopify redesign + AI order automation | −[X]% support tickets; +[X]% average order value |
| [Healthcare organization — anonymized] | WCAG 2.1 AA-compliant website rebuild | Passed AODA compliance audit; [X]% improvement in mobile engagement |
| [SaaS company — anonymized] | AI lead qualification system | [X]% reduction in sales qualification time; +[X]% SQLs to proposals |
| [Restaurant chain — anonymized] | Multi-location website + booking automation | +[X]% online reservation volume; staff hours reclaimed per week |
Multi-Region & Multilingual Capabilities
We have designed and delivered for clients operating across:
| Region | Language Capabilities | Compliance Expertise |
|---|---|---|
| Canada (English) | English | PIPEDA, CASL, AODA |
| Canada (Quebec) | French (Canadian) — bilingual builds | Quebec Law 25, French Language Charter |
| United States | English; Spanish (partner) | CCPA/CPRA, ADA, HIPAA (BAA available) |
| European Union | English; French; [other via partner] | GDPR, ePrivacy, EU AI Act, EN 301 549 |
| United Kingdom | English | UK GDPR, WCAG 2.1, PECR |
For Quebec-based or Quebec-serving clients: we are familiar with Law 25 requirements including privacy notices, consent banners, the 72-hour breach notification obligation, and French-language website requirements under the Charter of the French Language.
How We're Different
| What most agencies do | What Webility does |
|---|---|
| Show you a beautiful design, then scope the rest | Start with strategy; design follows clarity |
| Verbal approvals and scope creep | Written approvals at every phase gate |
| Deliver a site, then disappear | Structured handover, training, and ongoing care plans |
| Reuse templates and call it "custom" | Every design built from scratch for your brand |
| Send you to their dev partner for AI | Full AI capability in-house, agency-wide |
| Bill by the hour with no ceiling | Fixed-price engagements with change orders for surprises |
| One account manager in front of a large anonymous team | Your named team; same people from kickoff to handover |
Our Service Guarantees
| Guarantee | Details |
|---|---|
| No surprise invoices | Any fee beyond agreed scope requires a signed Change Order — before we do the work |
| 30-day warranty | Verified bugs attributable to our work fixed at no charge for 30 days post-launch |
| Uptime SLA | Managed hosting plans carry a formal uptime SLA with credit remedies |
| IP belongs to you | All custom work IP transfers to you upon full payment — no licensing, no strings |
| Data security | Credentials stored in encrypted vault; shared only via secure transfer — never email |
Webility by the Numbers
| Metric | Value |
|---|---|
| Years in operation | [X] |
| Projects delivered | [X]+ |
| Client retention rate | [X]% |
| Countries served | [X]+ |
| Languages supported | [X]+ |
| Average Trustpilot / Google rating | [X]/5 |
Certifications & Partnerships
| Organization | Relationship |
|---|---|
| [Google Partner] | ✓ |
| [Meta Business Partner] | ✓ |
| [HubSpot Partner] | ✓ |
| [Shopify Partner] | ✓ |
| [Vercel Agency Partner] | ✓ |
| [Other] |
Getting Started
For a new engagement:
- Complete our Discovery Questionnaire (WBL-DQ) — [15 minutes; available at webility.local or sent by your contact]
- We'll schedule a 45-minute discovery call
- You'll receive a tailored proposal within [5] business days of the discovery call
For enterprise engagements: Contact your Account Director directly to schedule an initial alignment session. Enterprise engagements begin with a scoped Discovery phase.
Webility [EMAIL] | webility.local [PHONE] [ADDRESS]
WBL-PROP-CAP-v1.0 | Webility Agency Capabilities Reference This document describes general capabilities and does not constitute a proposal, contract, or guarantee of specific outcomes. Pricing, team availability, and service offerings are subject to change. Request a current proposal for project-specific details.