The process of attracting and converting potential customers into leads who show interest in a company's product or service.
Qu'est-ce que Lead Generation ?
Lead generation involves capturing interest from potential customers and guiding them into your sales pipeline. This process includes tactics such as content marketing, SEO, paid ads, webinars, landing pages, and lead magnets like ebooks or free trials. The goal is to gather contact information from users who show intent, enabling sales and marketing teams to nurture them into paying customers. Effective lead generation is the foundation of consistent business growth.