The percentage of users who interact with content, such as liking, sharing, or commenting on a post.
Qu'est-ce que Engagement Rate ?
In marketing and social media, engagement rate measures how frequently users interact with content through likes, comments, shares, or saves. It helps assess the effectiveness of posts, campaigns, or communication strategies. A high engagement rate indicates that the content resonates with the audience, while a low rate may require adjustments to messaging, visuals, or targeting. This metric is widely used in performance marketing and influencer analytics.