The systematic computational analysis of data or statistics to discover meaningful patterns, trends, and insights that inform business decisions and improve performance.
Qu'est-ce que Analytics ?
Analytics refers to the process of collecting, interpreting, and visualizing data to uncover insights that support decision-making. Businesses use analytics to track performance, understand user behavior, identify trends, optimize processes, and forecast future outcomes. Effective analytics leads to more informed strategies, higher efficiency, and better business growth.